Elysium, Noosa

OVERVIEW

Brand Creation

Bar Capri at Elysium Noosa

Bar Capri is the aperitivo bar at Elysium Noosa. In the beating heart of one of Australia’s most iconic coastal destinations, just steps from Noosa Main Beach, it’s made for the golden hours between the beach and lunch or dinner — bringing a sun-kissed Italian Riviera holiday spirit to Noosa.

BRAND IDENTITY

We created the Bar Capri identity from the aperitivo up — an expressive script with Italian Riviera energy and charm, a palette of cherry, brass, sand and sky blue, and a signature stripe. A playful expression of coastal escape and summer fun.

BRAND WORLD

We brought the identity to life across menus, awnings, coasters, signage, stationery, environmental branding and merchandise — creating a cohesive and compelling brand world full of holiday spirit. Every detail designed to spark joy, invite escape and set the scene for carefree celebration.

CREDITS

Studio One created the Bar Capri brand in collaboration with The One Centre, creator of the Elysium Hotels brand.