Truly Honest Pet Food

OVERVIEW

Brand Marketing

Truth in the Bowl

Be Frank is truly honest pet food — Australian-made nutrition for dogs and cats with nothing to hide, sold exclusively at Petstock. Built on a simple promise of truth in the bowl, Be Frank pairs quality ingredients with colourful, straight-talking packaging and a personality pet owners love.

BRAND WORLD

Alongside broader brand expression and activation projects, Studio One manages Be Frank’s organic social presence and monthly campaign production across its digital platforms. Guided by the brand’s ‘Truth in the Bowl’ pillars, we create feed content and stories that educate, entertain and build an engaged community of pet lovers — inviting more people to join the pack.

BRAND IN MOTION

We bring Be Frank’s personality and product range to life through AI-accelerated animation — playful, social-first content designed to catch the eye and tell the product story.

CREDITS

Studio One works on Be Frank in partnership with growth marketing studio Zephyr One.