Championing life with CIDP

OVERVIEW

Brand Creation & Marketing

Klim Foundation was founded by Australian Olympic swimming icon Michael Klim to champion life with CIDP — the rare neurological condition he also lives with. Building connection, awareness and support for Australians affected by CIDP, the Foundation turns one champion’s diagnosis into a community’s cause and momentum.

After creating its brand identity Studio One partners with the Foundation across campaign, digital and social – building the systems that let a small team reach a national community, and treating every brand touchpoint and communication with the care it deserves.

BRAND IDENTITY

We created a positioning and identity that unite Michael’s sporting legacy with the Foundation’s purpose. A distinctive symbol draws on strands of DNA and the rhythm of swim lanes, while ‘Championing Life’ expresses both his determination and an invitation to join him — supporting people living with CIDP and championing progress towards better treatments.

BRAND WORLD

We brought the Foundation’s brand world to life across its website, patient resources, collateral, stationery, advertising, merchandise, signage and community events. An ongoing social media program builds awareness and deepens engagement with sponsors, donors and the CIDP community.

CHAMPION BRAND PARTNERSHIP

Klim Foundation and Champion came together on a capsule collection built around ‘Championing Life’ — the Foundation’s purpose, worn.

We designed the apparel branding and partnership campaign creative, pairing Champion’s iconic C with the Foundation’s wave mark to bring a shared message of strength, support and a shared love for life.

CREDITS

We continue to partner with Klim Foundation as they build a community where nobody faces CIDP alone.