Advancing Human Movement

OVERVIEW

Brand Transformation

Global Pilates Teacher Training

In Balance is a global education provider on a mission to advance the way the world teaches and experiences Pilates — building a community of highly skilled, principled and curious educators who lead classes and transform lives through movement.

We partnered with In Balance when its ambition had outgrown its existing brand. What began as a positioning and messaging review evolved into a full partnership across brand strategy, identity, digital, collateral and campaign creative.

BRAND IDENTITY

We redesigned In Balance’s original identity elements to create a true identity system – refining the logomark, reworking the colour palette and setting clear brand principles, so this new foundation could confidently and cohesively express into a complete brand world. 

Together, we shaped a brand with intelligence, confidence and a progressive spirit — ready for its next stage of global growth.

DIGITAL WORLD

With the foundations set, we designed a global course marketing platform that guides students from discovery to enrollment. Paid advertising and organic social creative extend the In Balance voice to new audiences with every intake — from Sydney to London, Bali, Munich and beyond.

ADVANCING

A brand in motion — we continue to partner with In Balance Education as they advance the way the world moves.