We make it happen

OVERVIEW

Brand Transformation

Transform tomorrow, today.

Macfin Capital is the Sydney finance house that makes it happen — drawing on thirty years of proven experience across business finance, home loans, vehicle and equipment finance, construction finance and private credit advisory. We reviewed the name, positioning and product architecture, then created a fresh identity system and rolled it out across a national, multi-entity operation.

BRAND IDENTITY

A sharper, more distinctive name. A confident new expression.

We evolved Macquarie Commercial Finance into Macfin Capital, creating a navy-and-blue identity anchored by the positioning line ‘Transform tomorrow, today’. The new brand symbol — the Macfin spirit of progress — captures the group’s dynamic energy and determination to ‘Make it happen’.

BRAND WORLD

We brought the identity to life across Macfin’s brand world — website, stationery, collateral, merchandise, signage and advertising — creating a cohesive presence across its national, multi-entity operation. The new brand launched in style to mark the business’s thirtieth anniversary.